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The Stubborn 2% Giving Rate
Is American giving on cruise control? While overall giving has mushroomed since the 1970s, it has been driven primarily by growing incomes, not by donors deciding to give a larger share of income. As a share of GDP, charitable giving has rarely strayed far from 2 percent over the past four decades—despite the huge growth in the number of charities and fundraisers and periodic crusades to encourage greater giving. (Photo by margonaut, used by Creative Commons license)
